How to make the case for buying the data you need
In October 2019, I was one of the speakers at session 134 of the SOA Annual Meeting -- How To Get Real Results in Policyholder Behavior Modeling. There were several Qs in the Q&A, and one of them was such a killer that my glib attempted A missed the deeper point. Hand raised again, then killer Q was rephrased. Gulp. This time I got the point. I think that words came out and we eventually moved on, but I knew and the asker of the killer Q knew that I did not produce a worthy A.
This wrecked my day.
It gnawed at me for months. And it got me thinking about what we do from a much broader perspective. Whether you are a potential buyer or seller of data and data-based insights, you are in the data business, so you need to know how to make the pitch and close the deal for data. Here is the A that the killer Q deserved. I hope you find it helpful...
From the November 2020 Issue of The Actuary: Demonstrating the Value of Data
